What are you passionate about? Chances are, whatever it is, you had a
defining moment that was the catalyst for appreciating it. I call it your “Aha moment.” You could have a love of history, language,
motorcycles, cigars, and certainly beer.
Something influenced you on a deeper level and opened your eyes to how
much more there was to experience.
Aficionados of every art form can usually point to that moment with nostalgia
and amazing clarity. A film buff may
talk about Star Wars with its timeless story and ground breaking effects for
the time. An art lover may recall the
moment he first recognized a Renoir simply by the brush strokes. A fromager could point to the moment he first
tried Brie with its soft creamy texture and elegant flavor.
I remember my Aha beer. It was the moment I started feeling sorry for
those people who are stuck drinking macro brewed light lagers the rest of their
lives. I was into the typical novice
beer portfolio. I’d have the occasional
Pale Ales at a party when other options had run low. Nut browns were adventurous and generally only
when I wanted to look sophisticated on a night out. I knew what IPA stood for but would sometimes
have to be reminded. Stouts simply
scared me. However, I was really
starting to enjoy bourbons. So one
night, when I spotted Odell’s Bourbon Barrel Stout on tap at Barley’s Brewhaus,
everything changed. It was one of those
life-changing moments, like taking the road less traveled. I’m still surprised I ordered it, but I had
an emancipating beer experience. It was a
liquid revelation that started me down a new path of exploration and a serious
appreciation of beer. I came back the
next day for more and even brought a buddy with me to try it. I started trying all kinds of new styles and I’ve
never looked back. So what was your Aha
beer?
"Don't Hassle the Hops" - David Hasselhopp












