What are you passionate about? Chances are, whatever it is, you had a defining moment that was the catalyst for appreciating it. I call it your “Aha moment.” You could have a love of history, language, motorcycles, cigars, and certainly beer. Something influenced you on a deeper level and opened your eyes to how much more there was to experience. Aficionados of every art form can usually point to that moment with nostalgia and amazing clarity. A film buff may talk about Star Wars with its timeless story and ground breaking effects for the time. An art lover may recall the moment he first recognized a Renoir simply by the brush strokes. A fromager could point to the moment he first tried Brie with its soft creamy texture and elegant flavor.
I remember my Aha beer. It was the moment I started feeling sorry for those people who are stuck drinking macro brewed light lagers the rest of their lives. I was into the typical novice beer portfolio. I’d have the occasional Pale Ales at a party when other options had run low. Nut browns were adventurous and generally only when I wanted to look sophisticated on a night out. I knew what IPA stood for but would sometimes have to be reminded. Stouts simply scared me. However, I was really starting to enjoy bourbons. So one night, when I spotted Odell’s Bourbon Barrel Stout on tap at Barley’s Brewhaus, everything changed. It was one of those life-changing moments, like taking the road less traveled. I’m still surprised I ordered it, but I had an emancipating beer experience. It was a liquid revelation that started me down a new path of exploration and a serious appreciation of beer. I came back the next day for more and even brought a buddy with me to try it. I started trying all kinds of new styles and I’ve never looked back. So what was your Aha beer?
"Don't Hassle the Hops" - David Hasselhopp